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The potential of the mobile internet is immense and it has never been
easier to generate revenue. And we’re only just at the beginning of
this era, the market will explode in the years to come.
There are certainly many people who ignore the mobile internet or even
call it nonsense. But wasn’t it similar with the internet a few years
ago? Didn’t the offline industry snigger at the online business? And
what is it like today? The offliners now have proper respect for the
online business, don’t they? And not just that. They are also
suffering from fear of losing their livelihood.
The mobile internet certainly won’t replace the fixed internet. But we
want to tell those who are laughing about the mobile internet, that
they are very, very mistaken!
When comparing the mobile internet to the fixed internet, the mobile
internet is approximately where the fixed internet was in the year
1998. But we should bear in mind that the development of the mobile
internet will progress much faster than in those early days.
And the mobile internet has got many more advantages:
1. It is global – exactly like the internet! With one significant
difference – there are already more mobile phone than PCs in the
world. The explanation is simple: There are countries that don’t have
a well-established broadband infrastructure like Western Europe or
North America. These countries (for example South Africa or India) are
using the mobile internet and are skipping the PC.
2. Differences in income also play a role. Especially in newly
industrialized countries people don’t have the money to buy computer
hardware. Those who follow the media will have heard about the 100$
Notebook.
3. The mobile phone has become an everyday device. Besides your keys
and wallet the majority of people carry their phone around with them
daily. No matter where they are, the mobile phone is everyone’s
constant companion. It can be noted that most mobile content downloads
are being made late in the evening and in the morning between 06:00 –
09:00 am - on the way to work.
4. Nothing is more private than your mobile phone. You don’t have to
share it with anyone.
5. It has never been easier to pay for content. The user is able to
pay for it with just one click. They don’t have to insert any
information or go through a complicated registration process or
divulge private details. One simple click is enough and the customer
can enjoy premium content.
6. In addition, users’attitude is different on mobile than on PC.
Everything you find on the fixed internet is available for free
elsewhere. You just have to search for it. We can even call it a
“free-of-charge mentality”. Mobile network providers, however, have
cleverly managed to create a different expectation: Everything that
the user does on mobile costs money – making calls, sending SMS,
checking ones mailbox, surfing the mobile internet. Therefore, a
user’s reluctance to pay for content is much lower.
We hope that we have illustrated to you the massive revenue potential
of the mobile internet. Again, the mobile internet will never replace
the fixed internet, but it’ll complement it in an ideal way.
But now we’d like to look into even more interesting topics. Let’s see
how you can make money on wap!
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